Author name: Mothi

For the past 10 years, I have worked in product marketing/growth, and I love growing stuff. I find it most satisfying to take a great product and help it grow faster.

Fintech

How a $6M AI Startup Beat OpenAI and What Fintech Builders Can Steal

Fifteen days. That’s all it took for a small Chinese startup to dethrone ChatGPT on the U.S. App Store. The name? DeepSeek. The cost? $6M. The impact? Massive. This isn’t an article on whether you need to switch to DeepSeek or not. If your goal is to serve India’s next 100 million users, your challenge […]

Product Marketing, Career

Why I Joined Cashfree and What I Did in My First 30 Days

After 2.7 years at Qoruz, we established ourselves as India’s leading creator tech company. As we hit the upper limits of the creator SaaS market, it became clear we had maximized opportunities in this space. While Qoruz continues to lead, I realized the next phase of growth needed a different approach—one less aligned with my

Career

How to Become Your Company’s Spokesperson (Even If You’re an Introvert)

“I’m an introvert and not so comfortable in front of cameras, but as a PMM to lead, I need to fix this issue. How do I handle this?” This isn’t just a question—it’s a journey. For introverts, stepping into the role of a company spokesperson can feel intimidating, even unnatural. The spotlight can be overwhelming,

Product Marketing

When Founders Should Step Back and Let the PMM Lead

Startups are built on founder energy. That relentless drive to push, iterate, and sell the vision is what creates momentum. Founders are the product evangelists, the first marketers, and often the loudest voice in the room. And for a while, that works. But there’s a moment in every startup’s life when the founder needs to

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