Author name: Mothi

For the past 10 years, I have worked in product marketing/growth, and I love growing stuff. I find it most satisfying to take a great product and help it grow faster.

Product Management

The Product Manager’s Handbook: Choosing the Right AI Model

As Large Language Models (LLMs) revolutionize customer support, content creation, and specialized sectors like healthcare, it’s hard not to feel overwhelmed by the sheer number of options. Every week seems to bring a new model, each promising improvements in speed, accuracy, and efficiency. But with limited budgets and specific user needs, choosing the right LLM […]

Product Marketing

Product Marketing Case Study Interview Preparation Guide

Preparing for a product marketing case study interview can be challenging. With the right approach, you can confidently navigate these scenarios, showcasing strategic thinking, market insight, and GTM (go-to-market) planning skills. This guide outlines a framework for preparing and presenting your insights to interviewers. Introduction to Product Marketing Case Study Interviews Product marketing case studies

Product Marketing

What does APMM do? Roles and Responsibilities Explained

An Associate Product Marketing Manager (APMM) supports the Product Marketing team in aligning the product’s go-to-market (GTM) strategy with customer needs and market trends. APMMs play a foundational role in helping drive product adoption and market fit by conducting market research, developing positioning and messaging, and supporting campaigns across various channels. Core Responsibilities of an

Career

How to get your dream job in SEO?

Are you a beginner in SEO, eager to break into one of the fastest-growing fields in tech? With SEO in high demand, roles are opening up across industries—from startups to major eCommerce and media brands. This guide shares actionable steps to kick-start your SEO journey, build your skills, and position yourself for success. Who am

Career

Designing Your Life from 18 to 50

Life isn’t just about moving through the years; it’s about designing them with purpose. Each decade brings its own opportunities, and each stage builds on the last. The secret? Build systems, not just goals. Goals can motivate, but systems make sure you stay consistent and grow with each phase. From exploring in your twenties to

Career

My journey

Once Upon a Time… On a warm Friday, July 23, 1993, under the watchful gaze of the stars, a special child was born—Mothi Venkatesh. Named with affection, he was adored by his grandparents, later brought up by his dedicated mother, Yamuna, who saw greatness within him. His early days were filled with warmth, love, and

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