Product Marketing Managers (PMMs) often need to show their value without concrete metrics. While traditional measures like revenue and lead generation are clear, they don’t always capture the full impact of a PMM’s work. The most effective PMMs use qualitative evidence, strategic foresight, and long-term outcomes to demonstrate their contributions. Great PMMs use storytelling to […]
Imagine you’re midway through building something meaningful, something that will make a difference. The plan was clear, the goals agreed upon. And then it happens—priorities shift. A new mandate, a change in direction, a “critical” task that needs your attention, right now. And just like that, weeks of work feel irrelevant. You’re back at square
Product Marketers (PMMs) face a familiar paradox: responsible for guiding product success but without the keys to the roadmap. It feels like pointing out directions without holding the wheel. Yet, great PMMs wield influence through trust, insight, and the art of storytelling. Here’s how to make an impact when you don’t own the roadmap. 1.
It’s budget season, and everyone’s feeling the squeeze. The mandate is clear: “Do more with less.” Cut costs, streamline, sacrifice, simplify. Every department, every project, every expense is under scrutiny, and every budget request needs a story. The instinct might be to back down, to scale your needs to the new reality. But here’s the
Product Marketing Managers (PMMs) are at the heart of bridging product and market success, yet the way they impact the business can vary drastically. Let’s dive into what sets apart bad, good, and great PMMs—and how to become an exceptional strategic force. 1. Understanding the Market and Customer Bad PMMs: Depend heavily on feedback from
Let’s clear this up once and for all: product marketing and brand marketing are, at their core, the same thing. The distinction is a tech industry creation—brand marketing under the alias “product marketing.” Two sides of the same coin, just different tools in the kit. Think about it. The concept of “brand” is relatively new