Product Marketing

Product Marketing, Career

Why I Joined Cashfree and What I Did in My First 30 Days

After 2.7 years at Qoruz, we established ourselves as India’s leading creator tech company. As we hit the upper limits of the creator SaaS market, it became clear we had maximized opportunities in this space. While Qoruz continues to lead, I realized the next phase of growth needed a different approach—one less aligned with my […]

Product Marketing

When Founders Should Step Back and Let the PMM Lead

Startups are built on founder energy. That relentless drive to push, iterate, and sell the vision is what creates momentum. Founders are the product evangelists, the first marketers, and often the loudest voice in the room. And for a while, that works. But there’s a moment in every startup’s life when the founder needs to

Product Marketing

Using NotebookLM for Sales Enablement

Imagine a tool that doesn’t just store data but breathes life into every sales interaction—a tool that’s not a static knowledge base but a dynamic partner, always learning, always anticipating. That’s NotebookLM for sales enablement: it’s not just about more information but about the right information, right when you need it, empowering your team to

Product Marketing

When Every Sales Request Feels Urgent

In every meeting room, email thread, and project plan, there’s always the temptation to say “yes” to the next request. It feels urgent. Vital. A path to a quick win, right? But here’s the thing: a strategy isn’t just a collection of “yes” moments. A strategy is a set of decisions about what to ignore

Product Marketing

Defending Weak Products Through Strategic Product Positioning

It’s easy to market a great product—one that speaks for itself, where the value is obvious, and users come back for more. But not every product starts off as a winner. Sometimes, you’re working with a product that’s, well, flawed. It’s missing features, it has rough edges, or it’s just not where it needs to

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