Chess Move
The what: A TL;DR explanation of the strategy
Marketers don’t search for a “comprehensive influencer marketing tool.”
They launch a campaign, realize they need to find influencers, and search “Top Influencers in [category].”
Later, they want to assess an influencer’s reach and search “Fake Follower Checker.”
Qoruz, a leader in influencer marketing, knows this.
Qoruz’s strategy in one line: “Make assets people need for every stage of their campaign.”
Breakdown
The how: The strategic playbook boiled down to 3 key takeaways
1. Capture high-intent traffic with hyper-focused pages
Qoruz built hundreds of landing pages that target specific influencer marketing needs and searches that prospects are actively seeking.
Influencer lists. Engagement rate calculators. Campaign templates.
If influencer marketers need it, Qoruz has a page for it.
These landing pages are SEO goldmines, each packed with keyword-rich, fast-loading content that ranks Qoruz at the top of Google’s results.
Unlike a generic landing page, these purpose-built assets act as utility-driven lead magnets, pulling in highly convertible traffic and channeling users directly to the platform’s tools and features.
2. Overdeliver on core Job-To-Be-Done
Instead of bombarding users with sales messages, Qoruz delivers value immediately:
- Curated lists of top influencers
- Real-time follower analysis
- Campaign management templates
But Qoruz isn’t just an “Fake Follower Checker.” It’s a fully loaded influencer marketing powerhouse.
Users who land on Qoruz’s tools and lists are quickly impressed by the seamless functionality, intuitive layout, and exclusive metrics (like the Creator Authority Score) that other platforms simply can’t replicate.
Plus, it’s so intuitive—once you try one tool, you’re immediately familiar with how the whole platform works.
3. Product-led upsells
Throughout their journey on Qoruz, users are subtly introduced to a universe of premium features.
Using a Product-Led Growth approach, Qoruz guides users toward paid offerings through unobtrusive prompts, gated tools, and advanced influencer insights.
Even if they don’t convert immediately, users are highly likely to return. That influencer campaign they started with a free list often leads them to consider paid options for advanced reporting, outreach, and tracking capabilities.
Rabbit Hole
The where: 3 high-signal resources to learn more
This is a complete breakdown of the Qoruz growth strategy that has driven millions of impressions, hundreds of thousands of clicks, and exponential user growth. Years of smart positioning, precise execution, and a relentless focus on value creation have helped Qoruz become a go-to tool for influencer marketing campaigns.
Let’s dive deeper into the tactics that helped Qoruz grow to over 4 million impressions per year and gain traction with SMBs, agencies, and brands alike. This is not just a guide to understanding how Qoruz attracts and retains users; it’s a blueprint for building a marketing engine that drives scalable results.
1. Curated Influencer Lists: Capturing Specific, High-Intent Users
Marketers searching for “top [category] influencers” are high-intent users who know exactly what they need to kickstart their campaigns. Qoruz created over 200 curated influencer lists segmented by industry, platform, and location. Each list functions as a targeted landing page optimized to pull in prospects looking to find the right influencers quickly.
The results? Over 10 million impressions and 600K+ clicks in the first 10 months, with 3x product sign-ups through these lists alone.
The strategic details:
- Content Precision: Qoruz designed these lists with SEO-driven descriptions tailored to specific influencer categories and regions. From “Top Fashion Influencers” to “Beauty Influencers in Bengaluru,” each page speaks directly to the user’s intent.
- Cross-functional Collaboration: Worked with tech and content teams to ensure lists were easily searchable and updatable, creating a living asset for the platform.
- Version 2.0 Expansion: After seeing impressive results with the initial rollout, Qoruz expanded its lists to 250+ targeted pages, increasing the platform’s reach and relevance for niche influencer searches.
Qoruz’s curated lists weren’t just content—they were conversion drivers, consistently delivering users with clear purchase intent.
2. Influencer Profile Pages: Boosting Engagement with Unique Data
Qoruz knew that influencer searches often start with a specific platform or profile. By creating dedicated influencer profile pages, complete with metrics like the “Creator Authority Score” (a proprietary measure of influencer credibility), Qoruz transformed these pages into high-value SEO assets.
The results? In 6 months, profile pages garnered 16 million impressions, 246K+ clicks, and an impressive 1.63% sign-up conversion rate.
The strategic details:
- SEO and Metric Optimization: After a Google penalty impacted page rankings, Qoruz restructured these pages, giving prominence to the Creator Authority Score and linking related tools. The redesign resulted in 15K additional clicks and 1.5M impressions in just 3 months.
- Continuous A/B Testing: Qoruz experimented with page layouts, CTA placements, and user flows to optimize conversion, helping users experience the platform’s value before they even considered signing up.
These profile pages positioned Qoruz as an authority, giving users easy access to authentic influencer metrics and insights.
3. Free Tools: Meeting the Needs of the SMB Market
Qoruz identified a valuable segment in SMBs, who often managed campaigns manually and relied on free tools to calculate metrics. By launching tools like an “Engagement Rate Calculator” and a “Fake Follower Checker,” Qoruz captured these high-potential users right at their point of need.
The results? 12K+ clicks and 3K+ users initially, with the second set of tools generating 475K+ clicks and 300K+ users in just two months.
The strategic details:
- SMB-Focused Research: Identified which influencer metrics SMBs needed most, using this data to prioritize the toolset.
- User-Centric Interface: Designed an intuitive UI that allowed SMBs to access insights quickly, making these tools valuable to users at various stages of influencer marketing.
- Iterative Development: After the success of the first launch, added new tools in response to user feedback, expanding the offerings and increasing platform stickiness.
These tools acted as powerful acquisition channels, attracting SMBs who may not have considered a paid influencer platform otherwise.
4. Blog Content: Targeting TOFU, MOFU, and BOFU Audiences
Qoruz recognized the value of educational content that moves users from awareness to conversion. After gaining initial traction with top-of-funnel (TOFU) content, Qoruz expanded its blog strategy to include middle (MOFU) and bottom (BOFU) funnel topics.
The results? Moving the blog to a subfolder and redesigning it increased clicks to 12.7K and impressions to 760K in just 4 months.
The strategic details:
- TOFU, MOFU, BOFU Targeting: Developed a comprehensive content calendar, aligning content topics with different funnel stages to ensure a steady flow of MQLs.
- Technical SEO Improvements: Relocated the blog from a subdomain to a subfolder, making it more crawlable and increasing visibility in organic search.
- Optimized Publishing: Grew the blog content from 40 to 80 pieces, creating a mix of guides, how-tos, and industry insights that appealed to a range of user intents.
With content tailored to each stage of the customer journey, Qoruz’s blog became a consistent driver of qualified traffic and leads.
5. Product Comparison Pages: Capturing Competitive Intent
Qoruz understood that many prospects compare platforms before deciding. To capture this bottom-of-funnel traffic, Qoruz developed product comparison pages, highlighting its advantages over competitors.
The results? These pages not only guided high-intent users toward Qoruz but also served as valuable sales enablement assets.
The strategic details:
- Competitor Analysis: Conducted thorough research on industry competitors, using insights to highlight Qoruz’s unique strengths.
- Content Simplification: Designed easy-to-scan comparison tables and content, clearly communicating Qoruz’s value in relation to other platforms.
- Cross-Team Coordination: Worked with content and tech teams to create visually appealing layouts that increased engagement and conversion potential.
These comparison pages put Qoruz front and centre for users ready to make a decision, converting leads directly or providing sales with persuasive collateral.
6. Campaign Templates: Supporting Manual Campaign Runners
While Qoruz offers end-to-end campaign management, it also realized that some marketers prefer a DIY approach. By creating downloadable templates, Qoruz captured a previously untapped audience segment.
The results? These templates became high-value assets, attracting users who valued flexibility but later discovered the full platform benefits.
The strategic details:
- Targeted Content Creation: Focused on templates for tracking, outreach, and reporting—core needs for campaign managers.
- Educational Content Integration: Paired templates with educational content, introducing users to the benefits of Qoruz’s premium features.
- Accessible Design: Ensured templates were easy to use and embedded links to the broader Qoruz platform for deeper exploration.
These templates functioned as lead magnets, bringing in manual campaign managers who often transitioned into full Qoruz users.
Wrapping It All Up
The Qoruz inbound marketing engine didn’t happen overnight. It took time to research, execute, and iterate on these assets, each built with a keen understanding of user intent. Through strategic SEO, high-value content, and product-led growth, Qoruz established itself as a top resource for influencer marketers.
If you’re a marketer or founder looking to replicate Qoruz’s success, here’s your roadmap.